Italy is known for manufacturing successful products from high-end fashion brands such as Prada, Gucci, Versace, and Armani to luxury vehicles like Ferrari, Lamborghini, Vespa, and Ducati. According to Business Wire, more than 19 million Italian shoppers spend approximately €21 billion shopping online annually. However, with only 36 percent of the population owning a credit card and 87 percent with bank accounts, there is a significant need for alternative payment options that are accessible to the majority of Italian online shoppers.
Allied Wallet has added popular payment services such as Klarna, MyBank, SEQR, and Trustly to fill-in the gap and provide a convenient way of purchasing products online. CEO Andy Khawaja also explained that while it is their goal to connect shoppers to online sellers, the company also ensures that consumers and businesses are protected against fraud through meticulous screening of merchants that use their payment processing services.